Embodiment & Metaphor
We understand space because we have bodies. This framework rejects the Cartesian split, arguing that architectural meaning is pre-conceptual, derived from "image schemas" and processed through metaphor.
Explore the Method →Architecture and urban environments are not merely physical objects; they are cognitive and social agreements.
Here we document the methodological and spatial semantic work of Philip D. Plowright, addressing architectural spatial theory. It provides an open-access overview of the syntax, frameworks, and cognitive tools necessary to move design from intuitive guessing to rigorous, human-centered reasoning.
We understand space because we have bodies. This framework rejects the Cartesian split, arguing that architectural meaning is pre-conceptual, derived from "image schemas" and processed through metaphor.
Explore the Method →Design innovation occurs through the successful transfer of syntax between domains. This section outlines how to structure a "concept" as a rigorous mapping of relationships.
Explore the Method →The city is not a collection of buildings; it is a negotiation of boundaries. Shifting analysis from "morphology" (shapes) to "social agreement" (behaviors).
Explore the Method →As design tools become active participants, we must audit their agency. Examining the "hidden lives" of algorithms and how data structures invisibly shape outcomes.
Explore the Method →Routledge. Co-authored with Silvio Carta.
Investigates the intersection of geometry, computation, and social meaning, challenging designers to look beyond technical implementation.
Routledge. Co-authored with Anirban Adhya.
A handbook of 56 concepts defining the city not as hardware, but as a system of social agreements and proxemic negotiations.
Routledge.
A reference book presenting 51 concepts fundamental to human thinking and how we interpret the environment around us.
PhD Dissertation. Universidad de Castilla-La Mancha.
The foundational study identifying the cognitive roots of architectural value systems. Using Conceptual Metaphor Theory, it maps how physical experiences (up/down, motion, containment) unconsciously structure our professional judgments of space.
Routledge.
An advanced primer on methods, frameworks, and tools. Connects general design thinking to the underlying cognitive frameworks of the discipline.
Philip D. Plowright is Professor of Architecture and Chair of Design at Lawrence Technological University. He is a registered architect (NCARB) and a design theorist working at the intersection of embodiment, through the cognitive linguistic tradition, and architectural methodology.
His work bridges the gap between how we think and what we build. Grounded in his exploration of cognitive processes as underlying structures in design decisions, his frameworks apply cognitive science to design practice—moving architecture from intuitive guessing to rigorous, human-centered reasoning. Which still allows for quite a bit of space for creativity, personalisation, and moments of wonder.