Design Through
Being Human.

A cognitive framework for architecture, urbanism, and the algorithmic environment.

Architecture and urban environments are not merely physical objects; they are cognitive and social agreements.

Here we document the methodological and spatial semantic work of Philip D. Plowright, addressing architectural spatial theory. It provides an open-access overview of the syntax, frameworks, and cognitive tools necessary to move design from intuitive guessing to rigorous, human-centered reasoning.

The Frameworks

[Diagram: Image Schemas]

Embodiment & Metaphor

We understand space because we have bodies. This framework rejects the Cartesian split, arguing that architectural meaning is pre-conceptual, derived from "image schemas" and processed through metaphor.

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[Diagram: Domain Transfer]

Domain Syntax

Design innovation occurs through the successful transfer of syntax between domains. This section outlines how to structure a "concept" as a rigorous mapping of relationships.

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[Diagram: Social Boundaries]

Social Agreements

The city is not a collection of buildings; it is a negotiation of boundaries. Shifting analysis from "morphology" (shapes) to "social agreement" (behaviors).

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[Diagram: Algorithmic Logic]

Algorithmic Agency

As design tools become active participants, we must audit their agency. Examining the "hidden lives" of algorithms and how data structures invisibly shape outcomes.

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The Reference Library

About Philip D. Plowright

Philip D. Plowright is Professor of Architecture and Chair of Design at Lawrence Technological University. He is a registered architect (NCARB) and a design theorist working at the intersection of embodiment, through the cognitive linguistic tradition, and architectural methodology.

His work bridges the gap between how we think and what we build. Grounded in his exploration of cognitive processes as underlying structures in design decisions, his frameworks apply cognitive science to design practice—moving architecture from intuitive guessing to rigorous, human-centered reasoning. Which still allows for quite a bit of space for creativity, personalisation, and moments of wonder.

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